This article is not a philosophical debate about what luxury means to each of us; it’s not a report on consumption, but an observation about design and brand positioning. Think of it as a fleeting thought that decided to stay. Photo by Filip Rankovic Grobgaard from Pexels Luxury goods are characterized not only by their price but also by some whimsy. I have observed that when it comes to luxury goods, being a tad impractical seems to be a feature rather than a character fla

Reclaiming individual power The first four months of the year are not over, and yet we find ourselves facing a uniquely confusing era in world history- one of many in the last few years. The collective struggle and advancements we have made as a society have connected us more than ever, and also polarised us at the same time. Individual sovereignty needs to be reclaimed. It’s less about proclaiming who you are as a person and more about being that person every day; an inner k

How to make sure your brand is positioned in the best possible way Imagine you are a baker. Close your eyes and conjure a chocolate cake with frosting. It’s the most delicious cake you could have ever made. Now imagine you are holding that cake in your hand and decide that you are going to hand it over to the first guy you see on the road. He is a complete stranger. Let’s call him Mr. X. You spot Mr. X, walk over to him, hand him your cake and ask them to describe it to you.

Stopping doesn’t mean failing, and closing a business doesn’t mean you failed. After working with entrepreneurs who have started and closed companies, and also closing my own meditation app recently, I view the entrepreneurship and leadership journey differently. As an entrepreneur, you have successfully done your job if you run deliberate tests in every department, pivot based on feedback, assess risk, and make educated bets about where your industry is headed. If the conclu