This article is not a philosophical debate about what luxury means to each of us; it’s not a report on consumption, but an observation about design and brand positioning. Think of it as a fleeting thought that decided to stay. Photo by Filip Rankovic Grobgaard from Pexels Luxury goods are characterized not only by their price but also by some whimsy. I have observed that when it comes to luxury goods, being a tad impractical seems to be a feature rather than a character fla

The best workstation during my trip to Bali in 2022 As the founder of a former meditation app and as a practitioner myself for 14 years, the number one question I used to get was, “I don’t know how to 'switch off' my mind, and I can’t focus at work or sit still.” Collective anxiety only seems to be getting worse by the day. So, I am going to refurbish an article I wrote a couple of years ago about how to calm a racing mind at work. We sometimes find ourselves in a quandary wh

Last week, I was asked about how to make good business decisions. Before we dive in, a big thank you for the amazing response I have been getting from my readers. I’m so happy that these articles are resonating with so many of you. Now back to the question at hand. Good decision-making is entirely about context. If you’ve spent any time in corporate environments, you know that we love our acronyms and matrices. We have the classic SWOT analysis, the Eisenhower Matrix, the BCG

If you’re planning to change industries with your next role, here are three points to keep in mind. Having worked across e-commerce, music, tech, wellness, hospitality and F&B in numerous geographies and cultures, I’ve had a front-row seat to the evolution of the multi-industry career. Until a few years ago, it was a 50/50 chance - your resume was either met with high enthusiasm or slight suspicion. But I am glad that the tide is finally turning. We have entered a period in t

Reclaiming individual power The first four months of the year are not over, and yet we find ourselves facing a uniquely confusing era in world history- one of many in the last few years. The collective struggle and advancements we have made as a society have connected us more than ever, and also polarised us at the same time. Individual sovereignty needs to be reclaimed. It’s less about proclaiming who you are as a person and more about being that person every day; an inner k

How to make sure your brand is positioned in the best possible way Imagine you are a baker. Close your eyes and conjure a chocolate cake with frosting. It’s the most delicious cake you could have ever made. Now imagine you are holding that cake in your hand and decide that you are going to hand it over to the first guy you see on the road. He is a complete stranger. Let’s call him Mr. X. You spot Mr. X, walk over to him, hand him your cake and ask them to describe it to you.

Stopping doesn’t mean failing, and closing a business doesn’t mean you failed. After working with entrepreneurs who have started and closed companies, and also closing my own meditation app recently, I view the entrepreneurship and leadership journey differently. As an entrepreneur, you have successfully done your job if you run deliberate tests in every department, pivot based on feedback, assess risk, and make educated bets about where your industry is headed. If the conclu